Growth Decoded

Today's episode investigates, "Site Tracking" and how you can use it to improve your customer experience.

Site Tracking connects the actions your contacts take across your website to your sales and marketing efforts. It is, effectually, your websites ears or digital listening system. Site Tracking gives you the ability to see what your contacts are interested in, and store that information via segmentation for future use in your targeted communications.

In this episode you'll get answers to the questions:

• What is site tracking?
• How do you set it up?
• What are some different use cases for site tracking?
• How can you use site tracking to improve your customer experience?

You'll hear from Founder and CEO of Sneleentaxi, Sven Braam, about how his company used site tracking to raise €500k, send emails at exactly the right time, and turn customer complaints into an opportunity to improve customer service.

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