All Episodes
Displaying 1 - 30 of 36 in total
Episode 35: What it Actually Means to be an Affiliate
You’ve heard of affiliate marketing, but what really is it?The term has gotten a bit of a bad reputation over the past few years, so we wanted to learn about what it t...
Episode 34: Create Better Online Learning Experiences
Trying to recreate in-person experiences in a virtual setting is where most online courses fail. Instead, leverage the strengths of online experiences you can’t do in ...
Episode 33: Community-Led Growth (and Robots)
Can community building and chatbots lead your company to faster growth? You’ve probably seen those chat buttons at the bottom of many websites, but is it the right mov...
Episode 32: Creating Statement Content
Why do some businesses attract all the right customers? And some only the wrong ones?It starts with the statement that brands are making.It’s what our guest in this ne...
Episode 31: The Future of Businesses with Web 3.0 and NFTs
Are we headed to a future surrounded by cryptocurrency, NFTs, the metaverse, and Web 3.0? We’ve all heard of these trends, but what are their practical applications? H...
Episode 30: Positioning your Business to Succeed
Before you even launch your new service with marketing, advertising, and operations, what’s the one thing you need to ensure that everyone in the company is aligned?A ...
Episode 29: Building Community
Do your customers know each other and hang out together? In other words, is there a community around your business? When your customers are growing and learning from e...
Episode 28: Making Content that Matters
STOP TRYING TO BE THE BEST BUSINESSInstead, focus on becoming your customer’s FAVORITE. This does a few things: First — it’s a more attainable goal. Because, what does...
Episode 27: Monetization and Content Alignment
These days, you hear quite a lot about monetization — everyone says you should monetize your audience, your YouTube Channel, your email list, your coaching services… t...
Episode 26: How to Launch and Grow a Newsletter
EMAIL NEWSLETTERS ARE DEAD.Just kidding. They’re far from dead. But now that you’re paying attention…Your email newsletter has the potential to be the launch pad for y...
Episode 25: Growing your business using LinkedIn
How do you grow an audience on LinkedIn? You know there’s a ton of opportunity out there, but it’s tough to get started — especially if you’ve never really tried befor...
Episode 24: How to boost your productivity
What’s the recipe for productivity? For creating high-quality work on a consistent basis?If you ask Justin Welsh, it’s all about the system you implement.Join us for a...
Episode 23: Don't Fear the Analytics
Do you feel like you could be getting more out of your analytics?When it comes time to dive into the data, do you feel confident in your ability and process to get wha...
Episode 22: How to find your target audience
Ramon Ray is an expert on personal branding as a tool for small business success. He's an author of 5 books, successful entrepreneur, the founder of Smart Hustle Media...
Episode 21: Can brands be...funny?
Tim Washer spent 20 years at IBM, Cisco, and Interpublic Group while learning comedy writing from Stephen Colbert and improv from Amy Poehler. He’s a contributor to sh...
Episode 20: Deliverability Factors & Engagement Tagging
You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.You'll learn:The...
Episode 19: Blog Writing
No way! It's prolific bloggers, international speakers, best-selling authors, and founders — Jay Baer and Lee Odden!In this episode we're breaking down the blogging pr...
Episode 18: Contact & Lead Scoring
What if you could know, at a glance, who your most engaged contacts are? Or who your least engaged contacts are?Better yet — what if there was an automated system that...
Episode 17: Workflow & Process Automation
You'll sit down with Colleen Bowe, Email Marketing Manager at ActiveCampaign. Colleen has automated countless workflows and processes for the internal teams at ActiveC...
Episode 16: Webinars & Digital Events
You'll sit down with Brianna Haag — Director of Demand Generation at Hopin, and hear from Ashley Levesque — VP of Marketing at BanzaiYou'll learn:→ Best practices for ...
Episode 15: Email Automation
This episode investigates, "Email Automation" and seeks to answer some big questions:• How do you get started with email automation?• How do you keep going? How do you...
Episode 14: Lead Generation
This episode investigates, "Lead Generation" and breaks the topic into 2 areas:1. What is lead generation and how should you think about it?2. What are some common and...
Episode 13: Site Tracking
Today's episode investigates, "Site Tracking" and how you can use it to improve your customer experience.Site Tracking connects the actions your contacts take across y...
Episode 12: Holiday & End-of-Year Planning
In this episode, we investigate “Holiday Preparation & End-of-Year Planning” and focus on how you can create effective holiday marketing campaigns, as well as ways to ...
Episode 11: Thought Leadership
In the first episode of Season 2, we investigate the topic of, "Thought Leadership" — from Content Marketing World in Cleveland, Ohio!
Episode 10: Email Subject Lines
In this episode, we investigate the topic of “Email Subject Lines” and explore how important the subject line is to getting your recipients to open your email. We also...
Episode 9: Email Analytics
In this episode, we investigate the topic of “Email Analytics” and explore how you can use them to segment your audience, learn who your engaged contacts are, keep you...
Episode 8: Facebook Custom Audiences
This is Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a time. In this episode, we investigate the ...
Episode 7: Abandoned Cart
This is Growth Decoded — a show that helps you grow your business by figuring out the customer experience, one piece at a time. In this episode, we investigate the ...