Episode 14: Lead Generation
Download MP3This episode investigates, "Lead Generation" and breaks the topic into 2 areas:
1. What is lead generation and how should you think about it?
2. What are some common and effective tactics for lead generation?
You'll hear from internationally-acclaimed speaker, business and marketing consultant, college educator, prolific blogger and best-selling author: Mark W. Schaefer!
In this episode you'll learn:
• What is lead generation? What is a "lead" ?
• Why is lead generation so difficult?
• The question you must be able to answer if you want your marketing strategy to work.
• Why the internet is an archipelago (what is an archipelago?)
1. What is lead generation and how should you think about it?
2. What are some common and effective tactics for lead generation?
You'll hear from internationally-acclaimed speaker, business and marketing consultant, college educator, prolific blogger and best-selling author: Mark W. Schaefer!
In this episode you'll learn:
• What is lead generation? What is a "lead" ?
• Why is lead generation so difficult?
• The question you must be able to answer if you want your marketing strategy to work.
• Why the internet is an archipelago (what is an archipelago?)
