Growth Decoded

In this episode, we investigate the topic of “Marketing Automation.” We learn what marketing automation is, why it's important, and how to think about it. Most importantly, we identify and address several common misconceptions about marketing automation. We discuss the concept in regards to email automation, marketing funnels, the customer lifecycle, email contact list size, defining your marketing processes, and how you know when you're ready for a marketing automation tool. This episode features questions from the ActiveCampaign community, and shows you how to send personalized automated messages to your contacts on significant dates like anniversaries, birthdays, and more!