Episode 5: Landing Pages
Download MP3In this episode we investigate "Landing Pages" — specifically, what is a landing page? What do you use them for?
We then turn our focus to answer the question, "How do landing pages work?" and investigated from 2 angles:
1. What do you need to build a landing page?
2. How do you make your landing pages more successful?
In this episode we investigate "Landing Pages" — specifically, what is a landing page? What do you use them for?
We then turn our focus to answer the question, "How do landing pages work?" and investigated from 2 angles:
1. What do you need to build a landing page?
2. How do you make your landing pages more successful?
We take a look at the mechanics of a landing page, the different elements they have or don't have, and how you actually set them up to get new leads in exchange for your offer.
Tim and Molly answer a question from the ActiveCampaign community and break down gated content delivery and landing page form best practices.
Ernie then sits down with renowned conversion rate optimization (CRO) and conversion copywriting expert, Joel Klettke. Joel is the founder of Business Casual Copywriting and Case Study Buddy, and has helped businesses like HubSpot, WP Engine, Safelite, and more.
Joel provides expert advice for improving the conversion rate of your landing pages, how to write copy that converts, tips on using Voice of Customer and determining your audience's level of awareness, design tips for landing pages, and the importance of knowing your customer.
To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/
To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events...
Connect with ActiveCampaign on social!
LinkedIn: https://www.linkedin.com/company/acti...
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign
We then turn our focus to answer the question, "How do landing pages work?" and investigated from 2 angles:
1. What do you need to build a landing page?
2. How do you make your landing pages more successful?
We take a look at the mechanics of a landing page, the different elements they have or don't have, and how you actually set them up to get new leads in exchange for your offer.
Tim and Molly answer a question from the ActiveCampaign community and break down gated content delivery and landing page form best practices.
Ernie then sits down with renowned conversion rate optimization (CRO) and conversion copywriting expert, Joel Klettke. Joel is the founder of Business Casual Copywriting and Case Study Buddy, and has helped businesses like HubSpot, WP Engine, Safelite, and more.
Joel provides expert advice for improving the conversion rate of your landing pages, how to write copy that converts, tips on using Voice of Customer and determining your audience's level of awareness, design tips for landing pages, and the importance of knowing your customer.
To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/
To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events...
Connect with ActiveCampaign on social!
LinkedIn: https://www.linkedin.com/company/acti...
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign
